15 cool OOH guerilla marketing examples

Out-of-home (OOH) advertising is an avenue for creative marketers to unleash their creativity. Not limited to just the design within the bil...

Out-of-home (OOH) advertising is an avenue for creative marketers to unleash their creativity.

Not limited to just the design within the billboards, the display format (or "inventory" by industry terms) ranges from anything on the street, buildings to moving vehicles.

OOH is a great medium for marketers to execute guerilla marketing, bold marketing approaches.

Let's take a look at some of the cool examples of OOH marketing deployed by various brands around the world. It's time to get inspired!
 

FedEx

 
FedEx faster than DHL

Is FedEx faster than DHL? This is a great guerilla marketing example.
 

3M

 
3M: Security glass

What security glass? Can someone call the Money Heist gang? This could be a simple job for them.
 

Gucci x The North Face

 
Gucci x The North Face
 
Gucci and The North Face celebrate the brand collaboration with a creative mural in Milan.
 

Windex

 
Windex: Spray it

Let's spray it with Windex.
 

Oral-B

 
Oral-B: Sweeper brush

The brand more dentists sweeper trucks use themselves worldwide.
 

Nike

 
Nike: Run, don't sit
 
Just run, don't sit, you lazy bastard.
 

Coca-Cola

 
Coca-Cola: Invisible branding

Invisible branding: Can you see the bottle in this Coke ad?
 

PlayStation

 
PlayStation’s iconic buttons

Swapping London’s iconic tube signs with PlayStation’s iconic buttons.
 

Siemens

 
Siemens: Attention!

Attention! The giant hand mixer is waiting to blend you in.
 

Panasonic

 
Panasonic: Nose hair trimmer
 
Give this poor guy a nose hair trimmer now, I mean now!

IWC

 
IWC on bus strap

Let's try on an IWC before you board the plane.
 

IKEA

 
IKEA: Feel at home
 
Feeling at home @ IKEA.
 

Toblerone

 
Toblerone: Road safety

Is this safe? Is this edible? Ask Toblerone.
 

AdBlock

 
AdBlock on a double decker

This ad has been blocked by AdBlock. Come on, support advertising and creative industry will ya?
 

Netflix

 
NetFlix: Black Mirror OOH

I am a little confused by this Black Mirror.
 

COMMENTS

 
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Silver Mouse: 15 cool OOH guerilla marketing examples
15 cool OOH guerilla marketing examples
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Silver Mouse
https://blog.silvermouse.com.my/2021/07/cool-ooh-guerilla-marketing-examples.html
https://blog.silvermouse.com.my/
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https://blog.silvermouse.com.my/2021/07/cool-ooh-guerilla-marketing-examples.html
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