15 examples of "Buy & Win" contest using WhatsApp

Make a purchase, submit proof of purchase (POP), and win prizes is the most classic, evergreen marketing campaign for any retail brand. Such...

Make a purchase, submit proof of purchase (POP), and win prizes is the most classic, evergreen marketing campaign for any retail brand.

Such contest is easy to understand, and the barrier of entry is low for the consumers. Retail brands get to collect data (for CRM purposes) at the same time stimulate sales.

Some brands or marketers like to make things complicated though, by setting the contest hard for consumers to participate.

For example, just take a look at this Nestle's Maggi x Rasa contest (or refer to this screenshot if the microsite is no longer there). Not only you need to produce and upload a cooking video to your Instagram profile, but there are also 12 fields to fill up!

Perhaps marketers need to think again what is the objective of running the contest?

If your objective is user-generated content (UGC), wouldn't it be better to engage influencers or creators to produce better content and reach?

If your objective is to encourage mass consumers' participation (to boost sales and/or to collect data), wouldn't it be better to make the contest EASY to participate in?

Winning contest

In the past, "buy & win" contests usually direct consumers to submit their entries via a microsite, or Google Forms.

Nowadays, we are seeing more and more brands are accepting contest entries via WhatsApp as almost everyone is using WhatsApp. Crucially, it is so EASY for consumers to snap a photo of the receipt and send it via WhatsApp.

You can either set up a WhatsApp Business Account by using a phone/number or opt for WhatsApp Official Business Account, which enables you to easily export the entries, among other benefits.

Here, we are compiling a list of contest examples that accept WhatsApp submissions, categorized into social media, point-of-sale materials (POSM), and microsites.

You can refer to these examples, customize the contest T&Cs, and execute a successful "buy & win" contest for your brand.

Remember, make it EASY.

Social Media


#1. Darlie: Buy, WhatsApp & Win!


Darlie: Buy, WhatsApp & Win!

Find out more about the contest announcement, T&Cs.

#2. Wipro Unza: Manis Beraya, Sama Berseri Contest


Wipro Unza: Manis Beraya, Sama Berseri Contest

Find out more about the contest announcement.

#3. Johnson & Johnson: Health & Beauty Fair



Find out more about the contest announcementT&Cs.

#4. Bad Lab: Buy & Win Huawei GT2


Bad Lab: Buy & Win Huawei GT2

Find out more about the contest announcementT&Cs.

#5. Dettol: Win Fantastic Mom-Approved Prizes


Dettol: Win Fantastic Mom-Approved Prizes

Find out more about the contest announcementT&Cs.

#6. Sunlight: Buy & Win Prizes up to RM43,000


Sunlight: Buy & Win Prizes up to RM43,000

Find out more about the contest announcementT&Cs.

#7. Tohtonku: Crazy Cashback Contest


Tohtonku: Crazy Cashback Contest

Find out more about the contest announcement.

#8. Zess: May Madness Contest


Zess: May Madness Contest

Find out more about the contest announcementT&Cs.


Point-of-Sale Materials (POSM)


#9. Carlsberg: Buy & Get E-Wallet Credit


Carlsberg: Buy & Get E-Wallet Credit

#10. Etika: Beli & Menang Duit Raya


Etika: Beli & Menang Duit Raya

#11. Yakult: Ceria Rayakult


Yakult: Ceria Rayakult

#12. Lactel: Kongsi Raya Contest


Lactel: Kongsi Raya Contest

#13. Ribena: Menangi Cincin Emas Biskut Tawar


Ribena: Menangi Cincin Emas Biskut Tawar


Microsite


#14. Nestle: Stay Fit Contest


Nestle: Stay Fit Contest

Check out the microsite, or screenshot if it is no longer available.

#15. Drypers: Buy, WhatsApp & Win!


Drypers: Buy, WhatsApp & Win!

Check out the microsite, or screenshot if it is no longer available.


For more WhatsApp contest examples, you can also go to this Pinterest board or this Facebook page. Feel free to leave a comment below too if you stumble upon any interesting ones!

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Silver Mouse: 15 examples of "Buy & Win" contest using WhatsApp
15 examples of "Buy & Win" contest using WhatsApp
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Silver Mouse
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https://blog.silvermouse.com.my/2021/06/examples-of-buy-win-contest-using-whatsapp.html
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