Key advertisers dominating industry keywords on Google SEM

Google Ads SEM (Search Engine Marketing) has now matured to the point where only a few advertisers account for most of the market share for ...

Google Ads SEM (Search Engine Marketing) has now matured to the point where only a few advertisers account for most of the market share for business-related keywords. 

These keywords will almost always show a certain ad from a certain advertiser when searched on Google, allowing an advertiser to essentially "own" a particular keyword. 

SEM market share

For example, the keyword for "property" is always being bid by certain large advertisers such as PropertyGuru and iProperty. Their ads will show up almost all the time when that keyword is searched on Google. 

Owning Google SEM

Just like a business market share, an advertiser that controls a larger keyword market share can command a higher amount of impressions (ad views). That will in turn provide a higher amount of traffic, and a higher amount of sales and leads. 

However, this will require an advertiser to constantly pay to keep their market share. As soon as an advertiser stops advertising, their keyword market share drops to 0. It'll cost more to get the ads going again if an advertiser decides to resume with the ads. 

To find out similar advertisers for the keyword you're currently bidding on, use the audience insight tool on Google Ads to estimate this market share. 

Here are some of the industry keywords so far: 

  1. Printer Rental
  2. Online Payment Gateway Malaysia
  3. Property
  4. Online Shopping Sites Malaysia
  5. Insurance
  6. Hotel
  7. Buy Car
  8. Buy Stationery
  9. Office Rental
  10. Office Renovation
  11. Movers and Packers
  12. Job Websites
  13. Website for Business


"Printer Rental"


SEM: Printer Rental

"Online Payment Gateway Malaysia"


SEM: Online Payment Gateway Malaysia

"Property"


SEM: Property

"Online Shopping Sites Malaysia"


SEM: Online Shopping Sites Malaysia

"Insurance"


SEM: Insurance

"Hotel"


SEM: Hotel

"Buy Car"


SEM: Buy Car

"Buy Stationery"


SEM: Buy Stationery

"Office Rental"


"Office Renovation"



"Movers and Packers"



"Job Websites"



"Website for Business"


Bottom Line


There are only a few advertisers using Google Ads, and they have a large keyword market share due to their budget and advertising duration. 

They have essential "owned" these keywords by paying Google consistently, and as long as you continuously invest in this channel, you will almost always be on top. 

 

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Silver Mouse: Key advertisers dominating industry keywords on Google SEM
Key advertisers dominating industry keywords on Google SEM
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