100+ interesting Google search trends in Malaysia amidst the new norm

In 2020, there was an increase of searches for laptop, data plan to study or work from home, to learn cooking, planting, or even wall painting!

Google Malaysia has released an interesting report on search trends, which can really tell you what was going on back in 2020, even if you have just returned from your expedition to mars.

Due to the pandemic, Malaysians are adopting digital more than ever and we only see this trend further amplifying in 2021 and beyond.

As the country and world continue to evolve, the marketing landscape, too, must adapt alongside it. Uncertain times represent new opportunities that call for new learnings, deeper reflections, and greater inspirations.

The role of Search has never been more clear. As marketers, we pride ourselves on knowing our customers. Observing how people turn to Search offers a unique view of their changing habits and needs. 

Trends in new norm

Here in this article, we are going to break it down into more than 100 easy-to-digest datapoints, organized by the following categories:
  • Beauty, Health & Personal Care
  • Food & Beverages
  • Finance & Business
  • Technology, Telecommunications & Productivity
Hopefully, there are meaningful takeaways to help you translate these insights into actions for your businesses.

Beauty, Health & Personal Care

 
Google Search Trends: Beauty, Health & Personal Care
 
20% YOY increase in searches for skincare (10% decline in searches for cosmetics)

50% growth in skincare for searches (oily skin, dry skin, combination skin, acne)

Specific skincare ingredients:
140% growth in searches for niacinamide
130% growth in searches for retinol
70% growth in searches for salicylic acid
30% growth in searches for ceramide
20% growth in searches for hyaluronic acid (HA)

30% increase in searches for serum

20% growth in searches related to exfoliation

20% increase in searches for double cleansing

130% surge in searches related to how to cut hair

60% jump in searches for hair tools

33% rise in searches for hair oils

20% increase in searches for hair dye

27x rise in searches for sanitation

21x rise in searches for cloth face mask

210% jump in searches for antiseptic products

150% surge in searches for antibacterial soaps

13x increase in searches for hand sanitizer

200% growth in searches for to boost immune system

30% growth in searches for vitamin

141% jump in searches for vaccine

6x increase in searches for e-health platforms

25% increase in searches for mental health

17% growth in searches for kemurungan (depression)

40% jump in searches for kaunseling rumah tangga (domestic counselling)

20% rise in searches for anxiety

Biking related:
250% growth in searches for bicycle exercise
160% growth in searches for bicycle helmet

Meditation related:
500% growth in searches for benefits of meditation
50% growth in searches for meditation music

Food & Beverages


Google Search Trends: Food & Beverages

3x increase in searches related to grocery delivery

Specific groceries:
70% growth in searches for flour
30% growth in searches for fresh milk
20% growth in searches for rice
20% growth in searches for sugar

16x growth in search volumes for food delivery services since 2016

30% rise in searches for food delivery promos

40% increase in searches for frying pan

30% rise in searches for kitchen utensils

30% increase in searches for recipe, a 5-year high

64% growth in searches for easy recipes

Local favourites:
170% growth in searches for resepi tauhu bergedil
90% growth in searches for resepi donut gebu
60% growth in searches for resepi ketayap

International favourites
2,600% growth in searches for resepi corndog
1,200% growth in searches for resepi burnt cheesecake
850% growth in searches for resepi oden

73% surge in searches for baking

50% increase in searches for freezers

37% rise in expiration date related searches

36% growth in searches for frozen food

Specific snacks:
30% growth in searches for ice cream
30% growth in searches for potato chips
30% growth in searches for cake
26% growth in searches for granola

Finance & Business


Google Search Trends: Finance & Business

210% increase in searches for digital wallet

80% rise in searches for online bill

40% growth in searches for mobile banking

80% rise in searches for epf withdrawal

Investment-related:
100% growth in searches for stock
60% growth in searches for robo advisor
40% growth in searches for electronic trading platforms
40% growth in searches for gold
11x growth in searches for halal online investment

4x growth in YouTube watchtime of finance videos from April to June 2020

90% jump in searches for daftar ssm (SSM business registration)

30% growth in searches for bisnes online (online business)

67% increase in searches for how to start an online business

40% rise in searches for kerja online dari rumah (work from home)

15% growth in searches for digital marketing

50x increase in searches for government grants

280x increase in searches for moratorium

50% increase in searches for sme loan

42x growth in searches for bantuan sme (SME assistance)


Technology, Telecommunications & Productivity


Google Search Trends: Technology, Telecommunications & Productivity

60% increase in searches for internet speed

20% increase in searches for modem

30% rise in searches for unlimited data plan

10% growth in searches for home fibre

30% increase in searches for webcam

30% growth in searches for wireless keyboard

20% rise in searches for computer monitor

70% growth in searches for laptop for students

30% increase in searches for tablets

90% jump in searches for video call services and platforms

60% increase in searches on screencast

20% increase in searches related to productivity

50% rise in searches for drawing tablets

Mobile applications:
50% growth in searches for fitness apps
40% rise in searches for selected utility apps
20% increase in searches for apps

78% jump in YouTube searches for podcasts

150% spike in searches for online learning

24% increase in searches for buat sendiri (make yourself)

24% rise in searches for cara buat (how to make)

49% jump in searches for houseplant

52% increase in searches for cara tanam (how to plant chili, vegetables, onions, celery, mustard greens)

66% rise in searches for cat dinding (wall painting)

30% rise in YouTube searches for cara lukis (how to draw)

70% jump in searches for buat website (how to build a website)

7x growth in searches for digital learning

17x increase in searches for Google Classroom

2x rise in searches for contoh peta minda (mind map examples)

2.7x surge in searches for gamified educational tools

90% increase in searches for bookshop near me

50% growth in searches for ebook online

Product & appliances:
40% growth in searches for treadmill
30% growth in searches for smartwatch
30% growth in searches for robotic vacuum cleaner
30% growth in searches for refrigerator
30% growth in searches for gaming console
20% growth in searches for smart TV

2x increase in YouTube searches for lofi music

86% increase in searches for memes

31% rise in searches for online games

80% growth in searches for multiplayer video games

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Silver Mouse: 100+ interesting Google search trends in Malaysia amidst the new norm
100+ interesting Google search trends in Malaysia amidst the new norm
In 2020, there was an increase of searches for laptop, data plan to study or work from home, to learn cooking, planting, or even wall painting!
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Silver Mouse
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