13 best free SEO tools in 2021

Looking for some of the best and free search engine optimization (SEO) tools right now? Here are some of the ones that we use.

Looking for some of the best and free Search Engine Optimization (SEO) tools right now? 

You are at the right place as we are going to share a list of tools we are using for our own and clients' websites.

Paid SEO tools are not necessary and they are not always useful unless you are looking at specific features.

Using a combination of free SEO tools is usually good enough for you to start shooting up your rankings on Google.

Free Google SEO tools

13 best free SEO tools

  1. Google Analytics
  2. Google Search Console
  3. Google Trends
  4. Google PageSpeed Insights
  5. GTMetrics
  6. SEO Site Checkup
  7. SimilarWeb
  8. Keyword Tool 
  9. Ubersuggest
  10. Ahrefs Backlink Checker
  11. Moz Link Explorer
  12. SEMRush
  13. SEOquake

#1. Google Analytics

Google Analytics

Google Analytics is probably the most important free SEO tool to ever exist; using this tool, you can find out where your traffic is coming from, who are the ones that are browsing, and what they're doing on your website even the webpage they're currently browsing at the moment.


#2. Google Search Console

Google Search Console

Google Search Console provides you the exact search terms that people typed and clicked from Google to your website. It's useful to see which keyword and webpage you're getting most clicks from, and build on what people are most likely to search for. 

#3. Google Trends

Google Trends

Use the Google Trends tool to compare keywords and its search volume over the days. Simply type the keywords in to compare and you'll get the estimated figures. It's good to figure out the popularity of certain keywords and capitalize on them. 


#4. Google PageSpeed Insights

Google PageSpeed Insights

SEO also includes page loading speed as it's part of the web experience, the faster your page loads the higher you can rank. Use this tool to see how quickly your website loads, and fix any technical issues that you may have to make it load even faster. 

#5. GTmetrix


GTmetrix is similar to Google's PageSpeed Insights, it approximates your website loading speed and lets you know how to improve your website's loading speed. 

#6. SEO Site Checkup

SEO Site Checkup

SEO Site Checkup is a SEO auditing tool that allows you to check the technical aspects of a website, and provide some solutions to improve any issues that you may have. 

#7. SimilarWeb


SimilarWeb is a feature-packed tool that allows you to see the estimated traffic of any website including which country they're from, the traffic sources, referral websites, organic and paid search keywords, percentage of social traffic, display ads, audience interests and similar websites. It's good for a general overview of any website. 

#8. Keyword Tool 

Keyword Tool

Keyword Tool is used to figure out similar keywords to your target keywords. Use this to find some closely connected keyword ideas. 

#9. Ubersuggest


Ubersuggest allows you to estimate a website's traffic along with the keywords and top pages. Useful to figure out the top performing keywords and pages of a certain website. 

#10. Ahrefs Backlink Checker

Ahrefs Backlink Checker

Ahrefs' backlink checker tool allows you to find out webpages that are being linked to a certain webpage. Used to figure out which webpage has linked to your website to figure out where your traffic is coming from. 

#11. Moz Link Explorer

Moz Link Explorer

Moz Link Explorer is a free tool that allows you to have see an overview of top followed links, top webpages, top anchor text and linking domains by domain authority for any website. Good for a quick glance to figure out what's working for any website. 

#12. SEMrush


SEMrush is a jam-packed tool that covers competitor analysis, keyword analysis, link-building, rank checking, and technical site auditing. You'll have to pay to use all the features but it's a good one-stop solution. 

#13. SEOquake


SEOquake is a Google Chrome extension by SEMrush that allows you to view SEO stats as you browse. It's convenient to have a quick glance at any website's stats. 


These free SEO tools allow you to not just boost your search rankings, but also to improve your website's overall experience and fix any issues that you may have. 

Feel free to share in the comment below if you have other free SEO tools to recommend.



Silver Mouse: 13 best free SEO tools in 2021
13 best free SEO tools in 2021
Looking for some of the best and free search engine optimization (SEO) tools right now? Here are some of the ones that we use.
Silver Mouse
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