Which are the most effective social media ad formats? Is it static image / photo, video. animated GIF or something else? For us, it really depends on your campaign objective, your offering and ad creative.
As a marketer, do you know which ad formats are the most effective on each platform?
In general, the effectiveness of a digital ad is measured by its click-through rate (CTR) or view rate for videos, followed by conversions like sales or leads generated.
Many would have thought that video is the best ad format but it is not always the case, some times a static photo could potentially perform better in terms of click-through rate and the eventual results.
Therefore, it really depends on the campaign objective and you can test with different ad formats to find out which format is the best for your campaign.
Meanwhile, read on to find out which are the popular ad formats sampled and reported by The State of Paid Social 2019.
Facebook: Most Effective Ad Formats
- Single Image Ads: 24%
- Video: 20%
- Lead Ad Form: 12%
- Dynamic Product Ads: 11%
- Carousel. Boosting Posts: 9%
- Promoting Posts: 5%
- GIF, App Installs, Slideshow: 1% or less
Instagram: Most Effective Ad Formats
- Photo Ads: 29%
- Video Ads: 17%
- Stories Ads: 16%
- Carousel Ads: 8%
YouTube: Most Effective Ad Formats
- Pre-roll (Skippable) Video Ads: 29%
- Display Ads: 10%
- Non-skippable Video Ads: 7%
- Bumper Ads, Overlay Ads: 3%
- Skippable Video Ads, Sponsored Cards: 1% or less
LinkedIn: Most Effective Ad Formats
- Sponsored Posts: 29%
- Lead Gen Ads: 19%
- Sponsored InMail Ads: 5%
- Text Ads: 4%
- Dynamic Ads: 1% or less