"Why I cannot see the ads?", "Why there is no ROI?", "We have to mention all the USPs", "I will just get someone to do this", "I better do it myself".
Most of the time, we are dealing with the marketing team of bigger companies, while sometimes we are liaising directly with the bosses of SMEs.
We enjoy working on marketing campaigns and the most challenging aspect is not the campaign itself, but it is the PEOPLE behind who does not really understand digital marketing, or marketing as a whole.
Most of the marketing team are great to work with, but some of them are being limited or pressured by their bosses or management who are not marketing savvy.
While the bosses might not need to understand the technicality of digital marketing, they need to have a good understanding of how marketing works in this digital age otherwise they might be left behind.
Therefore, we summarize 5 common misunderstandings on digital marketing so read on, and share this article with your boss :)
"Why I cannot see the ads?"
This question has been thrown at us many times back then, but it is kinda shocking when the bosses are still asking this when digital advertising is already so common nowadays.
Perhaps they still think that digital ads are just like the traditional ones, like how you can spot the billboard at a fixed location, check the newspaper ad on a print day you booked, and so on.
To the bosses, please stop embarrassing yourself by asking your team why you cannot see your own ad on Facebook. The advertisement is supposed to target your customers based on certain algorithms, it's not meant to be shown to you all the time!
Let us share a real story here when the marketing team of a leading retailer here couldn't convince the management to continue running digital ads campaign.
It's 2021 now, stay relevant or be prepared to be left behind.
"Why there is no ROI?"
Digital marketing has enabled ad performance tracking and measurements never before available via traditional media. For example, you can track how many leads, conversions, sales generated from the ad campaign.
"We have to mention all the USPs"
Don't get us wrong, there is nothing wrong with showcasing all the USPs (Unique Selling Points) in your ad creative or marketing campaign.
This is a good chance to put aside your kiasu-ness and open up your imaginations on how to brainwash your prospects creatively.
"I will just get someone to do this"
Every boss has to understand marketing, or digital marketing nowadays, as the scope is actually bigger than sales.
"I better do it myself"