Watsons launched its Raya digital short film to remind Malaysians that even though we are miles apart, we can still feel great together on this Aidilfitri.
Watsons had creatively launched its 'Jauh Di Mata, Tetap Beraya' in a e-Launch at Watsons Facebook page on 9th May 2020 and the main film has garnered 1 million views, checkout Watsons YouTube channel to watch Watsons' 'Jauh Di Mata, Tetap Beraya' video.
The short film describes how a family, especially the youngest child, copes with the current situation that every Malaysians are facing with this Raya - with so many uncertainties.
"Watsons produces this short film to remind everyone that despite all the challenges including staying a distance with your loved ones, Hari Raya can still be celebrated sincerely and wholeheartedly. Producing this short film was not as easy as it was due to the restrictions and limitations but the outcome is what we were all anticipating of which is to send this message to everyone that all Malaysians can still celebrate Aidilfitri together no matter what happened" said Caryn Loh, Managing Director, Watsons Malaysia.
The casts of the short film include Watsons Malaysia ambassadors Ayda Jebat and Jinnyboy, also prominent celebrities and friends including Dato' Jalaluddin Hassan, Sean Lee, Nazrudin Rahman, Alyssa Dezek, Amber Chia, Yaya Zahir, Fiqrie and Nithya.
"I am delighted to continue my second Raya brand film with Watsons, and it has been a great experience shooting from the comfort of my own home and has definitely been a different and memorable experience for me." said Ayda Jebat, Ambassador, Watsons Malaysia.
"I am honoured to be casted in Watsons Raya brand film entitled 'Jauh Di Mata, Tetap Beraya' this time around. It is an unforgettable experience, having a director to e-direct me and everyone else via video call and looking at the final video really makes me feel very happy of the outcome." said Dato' Jalaluddin Hassan, Watsons Celebrity Friend and one of Malaysia's most prominent legendary artistes.
"While it's challenging, but it's also creatively done via video conference call, and seeing all the talents play their role so well and so willing to put in the extra mile to help produce the film. He hopes this film would bring smiles and joy to every Malaysian and be able to remind everyone no matter how far we apart are, we are all still going through this together." said Danny Hoh, Customer Director, Watsons Malaysia.
Watsons Malaysia has always taken pride in their star-studded and over-the-top Raya films in the previous years, but this year's campaign came with an unexpected challenge and with the great collabration between Naga DDB Tribal and Watsons Malaysia, and have managed to bring Jauh di Mata, Tetap Beraya to life with remote shooting execution, work-from-home style.