8 interesting travel search trends in Malaysia

From Semporna in Sabah, Can Tho in Vietnam to Fukuoka in Japan, what do they have in common? According to Google Trends, they are all favour...

From Semporna in Sabah, Can Tho in Vietnam to Fukuoka in Japan, what do they have in common? According to Google Trends, they are all favourite travel destination of Malaysians.

Besides, have you heard of the word "Glamping"? This is trending among Malaysians too.

Read on to find out the latest travel search trends in Malaysia, you can also visit Think with Google and download the full report.

#1. Malaysia’s online travel market is almost doubling in size every five years.

Online travel market size in Malaysia

Online travel market size in Malaysia:
✈️ 2015: $3B
✈️ 2019: $5B
✈️ 2025: $9B (expected growth)

#2. Malaysians are now seeking more premium comfort and safety on their journeys.

Travel insurance

🔎 60% increase in “travel insurance” queries
🔎 30% growth in “reschedule” searches
🔎 20% rise in “lounge” queries

#3. From staycations to newer forms of travel, Malaysian travellers are looking for local experiences and activities they can immerse themselves in.


🔎 glamping +70%
🔎 staycation +60%
🔎 boutique hotel +30%

#4. There is a 120% growth in travel-related “near me” searches.

Google "near me" while travelling

🔎 hotel near me
🔎 lrt near me/taxi near me/train near me
🔎 restaurant near me

#5. There is a 20% growth on “things to do”, 40% growth in “theme park” searches.

Theme park in Malaysia

#6. "Semporna" is one of the top 10 fastest-growing domestic destinations.


🔎 Semporna
🔎 Simpang Empat Semanggol
🔎 Taiping
🔎 Labuan
🔎 Fraser's Hill
🔎 Genting Highlands
🔎 Hulu Langat
🔎 Sandakan
🔎 Gambang
🔎 Alor Setar

#7. "Can Tho" is one of the top 10 fastest-growing destinations within Southeast Asia.

Can Tho

🔎 Can Tho
🔎 Surat Thani
🔎 Phu Quoc
🔎 Dalat
🔎 Krong Preah Sihanouk
🔎 North Kuta
🔎 Nusa Penida
🔎 Batam
🔎 Hua Hin
🔎 Koh Samui

#8. "Fukuoka" is one of the top 10 fastest-growing international destinations.


🔎 Fukuoka
🔎 Christchurch
🔎 Barcelona
🔎 Madrid
🔎 Lisbon
🔎 Frankfurt
🔎 Mecca
🔎 Adelaide
🔎 Copenhagen
🔎 Milan



Silver Mouse: 8 interesting travel search trends in Malaysia
8 interesting travel search trends in Malaysia
Silver Mouse
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