LinkedIn B2B Marketing: Audience Size by Industry in Malaysia

In 2018, we have reported 4.4M LinkedIn users in Malaysia . Fast forward to 2020, the number has since grown to 5.3M users at the time of wr...

In 2018, we have reported 4.4M LinkedIn users in Malaysia. Fast forward to 2020, the number has since grown to 5.3M users at the time of writing.

As most of the users are working professionals, LinkedIn is the ideal platform for B2B businesses to run leads generation campaigns.

Being a platform that facilitates headhunting and job hunting (yes, unsolicited sales messages too), most of the LinkedIn users are equipped with their work information.

Therefore, data such as designation, company, industry etc. are available on LinkedIn, something that Facebook does not offer comprehensively.

In comparison, you are only limited to demographics, interests or behaviours targeting on Facebook.

Working professionals

There is no doubt that LinkedIn is the best platform for B2B marketers to target the audience by job roles, industry or other work-related signals.

For example, if you are selling products or services to manufacturing companies, you are able to aim your campaign to 390,000 working professionals on LinkedIn.

You can also narrow your reach within the manufacturing industry to just the automotive sector, with 72,000 LinkedIn users in Malaysia.

In case you are curious, we have compiled a chart of industries ranked by the total audience size on LinkedIn as below.

LinkedIn Audience Size by Industry in Malaysia

This is also sort of representing the workforce (number of employees) size by industry in Malaysia, but skewed towards a sampling of working professionals as in the white collars.

Nevertheless, the top 10 industries in Malaysia by LinkedIn audience size are:
  1. Manufacturing: 390,000
  2. Corporate Services: 330,000
  3. Education: 310,000
  4. Software & IT Services: 270,000
  5. Finance: 260,000
  6. Consumer Goods: 220,000
  7. Construction: 190,000
  8. Energy & Mining: 190,000
  9. Recreation & Travel: 160,000
  10. Health Care: 150,000
There you go, your potential target market size on LinkedIn, waiting for you to penetrate.

  • [message]

      If you specialize in serving other businesses, this is the book for you. With practical strategies, we are going to share our formula on how to generate consistent and quality leads for your B2B business by using digital marketing.

      [##fa-cloud-download## FREE DOWNLOAD]



Silver Mouse: LinkedIn B2B Marketing: Audience Size by Industry in Malaysia
LinkedIn B2B Marketing: Audience Size by Industry in Malaysia
Silver Mouse
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy