10 delicious food & cooking trends on Google & YouTube in Malaysia

Malaysians are hardcore foodies. From eating to cooking and even watching experiential content such as “mukbang”, people across the country ...

Malaysians are hardcore foodies. From eating to cooking and even watching experiential content such as “mukbang”, people across the country have an abiding love affair with food.

Search is a great facilitator of this love affair as the platform helps Malaysians decide what and where to eat, and perhaps most importantly: what’s best to eat!

In this installment, we are going to compile the interesting search trends of food and cooking on Google and YouTube in Malaysia.

You can also visit Think with Google and download the full report.

#1. "Recipes" is one of the top 5 food-related searches in Malaysia.


Food cooking

πŸ”Ž recipes
πŸ”Ž restaurants
πŸ”Ž chicken
πŸ”Ž cooking
πŸ”Ž cake


#2. Thai food is one of the top international cuisines on search in Malaysia.


Thai food: Tom yam

πŸ”Ž Thai
πŸ”Ž Japanese
πŸ”Ž Korean
πŸ”Ž French
πŸ”Ž Italian


#3. "Nasi lemak" is one of the top 5 Malaysian food searches.


Nasi lemak

πŸ”Ž ayam masak...
πŸ”Ž nasi ayam
πŸ”Ž durian
πŸ”Ž nasi lemak
πŸ”Ž nasi goreng


#4. "Vegan food" is the fastest-growing search in health food.


Vegan food

πŸ”Ž vegan food 1.8x
πŸ”Ž kombucha 1.7x
πŸ”Ž plant-based food 1.6x
πŸ”Ž chia seed 1.4x


#5. "Bomboloni" is the fastest-growing search in food trends.


Bomboloni

πŸ”Ž bomboloni 79x
πŸ”Ž ghost pepper 15.7x
πŸ”Ž bubble tea 8.8x
πŸ”Ž black thorn durian 2.7x


#6. "Diet keto" is the fastest-growing search in healthy eating.


Diet keto

πŸ”Ž diet keto 13.3x
πŸ”Ž oatmeal diet 6.2x
πŸ”Ž intermittent fasting 5x


#7. "Bubble tea" is the fastest-growing search in food delivery.


Bubble tea

πŸ”Ž bubble tea delivery 13.3x
πŸ”Ž grocery delivery 6.2x
πŸ”Ž cake delivery 5x


#8. There is a 250% jump in “asmr eating” searches.


ASMR eating


#9. There is a 150% rise in watch time for mukbang content on YouTube.


Mukbang


#10. Bonus: You might want to check out these top cooking channels in Malaysia.


Cooking channels in Malaysia

πŸ”Ž Che Nom
πŸ”Ž Apron
πŸ”Ž Kathrine Kwa
πŸ”Ž Buat Orang Lapo
πŸ”Ž Limau Nipis
πŸ”Ž iCookAsia
πŸ”Ž Seminit Resepi
πŸ”Ž Little Duck's Kitchen ε°ι»„ιΈ­εŽ¨ζˆΏ
πŸ”Ž Taste of Asian Food
πŸ”Ž Khairulaming
πŸ”Ž Cooking Ah Pa
πŸ”Ž Azie Kitchen
πŸ”Ž iwenbaking
πŸ”Ž ζΈ…ι—²ε»šζˆΏ MyKitchen101

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Silver Mouse: 10 delicious food & cooking trends on Google & YouTube in Malaysia
10 delicious food & cooking trends on Google & YouTube in Malaysia
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