10 delicious food & cooking trends on Google & YouTube in Malaysia

The love for food is central to a Malaysian's identity. And so it comes as no surprise that Malaysians use Search to keep tabs on the latest food trends, what's best to eat or simply to be entertained - by watching someone eat.

Malaysians are hardcore foodies. From eating to cooking and even watching experiential content such as “mukbang”, people across the country have an abiding love affair with food.

Search is a great facilitator of this love affair as the platform helps Malaysians decide what and where to eat, and perhaps most importantly: what’s best to eat!

In this installment, we are going to compile the interesting search trends of food and cooking on Google and YouTube in Malaysia.

You can also visit Think with Google and download the full report.

#1. "Recipes" is one of the top 5 food-related searches in Malaysia.

🔎 recipes
🔎 restaurants
🔎 chicken
🔎 cooking
🔎 cake

#2. Thai food is one of the top international cuisines on search in Malaysia.

🔎 Thai
🔎 Japanese
🔎 Korean
🔎 French
🔎 Italian

#3. "Nasi lemak" is one of the top 5 Malaysian food searches.

🔎 ayam masak...
🔎 nasi ayam
🔎 durian
🔎 nasi lemak
🔎 nasi goreng

#4. "Vegan food" is the fastest-growing search in health food.

🔎 vegan food 1.8x
🔎 kombucha 1.7x
🔎 plant-based food 1.6x
🔎 chia seed 1.4x

#5. "Bomboloni" is the fastest-growing search in food trends.

🔎 bomboloni 79x
🔎 ghost pepper 15.7x
🔎 bubble tea 8.8x
🔎 black thorn durian 2.7x

#6. "Diet keto" is the fastest-growing search in healthy eating.

🔎 diet keto 13.3x
🔎 oatmeal diet 6.2x
🔎 intermittent fasting 5x

#7. "Bubble tea" is the fastest-growing search in food delivery.

🔎 bubble tea delivery 13.3x
🔎 grocery delivery 6.2x
🔎 cake delivery 5x

#8. There is a 250% jump in “asmr eating” searches.

#9. There is a 150% rise in watch time for mukbang content on YouTube.

#10. Bonus: You might want to check out these top cooking channels in Malaysia.

🔎 Kathrine Kwa
🔎 Buat Orang Lapo
🔎 iCookAsia
🔎 Che Nom
🔎 Nyonya Cooking
🔎 Seminit Resepi
🔎 Limau Nipis
🔎 Little Duck's Kitchen 小黄鸭厨房
🔎 Cooking Ah Pa
🔎 Azie Kitchen
🔎 清闲廚房 MyKitchen101
🔎 Stephie 蔚絲
🔎 Malaysian Chinese Kitchen
🔎 Nanyang Express 南洋小厨

Further read: List of popular YouTube cooking channels in Malaysia

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• This is part of the Google Search Trends series:
• 5 latest Google search trends in Malaysia
  10 attractive beauty & health search trends in Malaysia
  8 interesting travel search trends in Malaysia