10 attractive beauty & health trends on Google & YouTube in Malaysia

From sun protection, "serum terbaik", "pewarna rambut halal" to niacinamide, these are some of the popular and trending ...

From sun protection, "serum terbaik", "pewarna rambut halal" to niacinamide, these are some of the popular and trending beauty-related search terms in Malaysia.

Beauty and personal care isn't just a woman's domain, men care about grooming as well. Concerned about air pollution and the spread of communicable diseases, Malaysians also search for products and services that offer protection.

Without further ado, here are the interesting search trends of beauty, health and personal care on Google and YouTube in Malaysia.

Beauty search trends in Malaysia

You can also visit Think with Google and download the full report.

#1. "Sun protection" leads the fastest-growing beauty categories in searches.

Sun-protection beauty products

🔎 sun protection +95%
🔎 hair care +25%
🔎 face care +20%

#2.  "Serum terbaik" leads the biggest rise in beauty-related searches.

Beauty serum products

🔎 serum terbaik +190%
🔎 oil cleanser +135%
🔎 hydrating toner +100%
🔎 mask muka +90%
🔎 double cleansing +70%

#3. There is a 1.4x growth in YouTube watch time for beauty-tips related videos.

Beauty tips video production

#4. There is a 1.7x growth in halal-related beauty searches, here are the top searches.

Halal beauty products

🔎 pewarna rambut halal
🔎 halal nail polish
🔎 produk komestik halal

#5. There is a 1.5x growth in "for men..." searches in the face & body care category, here are the top searches.

Men face & body care products

🔎 perfume
🔎 hair colour
🔎 skin care
🔎 shaver
🔎 face wash

#6. Many consumers are looking for ingredients that address their individual skin concerns.

Niacinamide products

🔎 niacinamide 8.8x
🔎 tamanu oil 1.9x
🔎 retinol 1.7x
🔎 micellar water 1.7x
🔎 alpha arbutin 1.6x

#7. Malaysians are also looking for ways to consume guilt-free and choose brands that are environmentally conscious.

Eco-friendly products

🔎 eco friendly 1.6x
🔎 cruelty free 1.4x

#8. A growing number of Malaysians are curious about good personal care, health, and hygiene.

Hand wash hygiene

🔎 kebersihan diri 2.7x
🔎 body wash, face wash, mouthwash 1.5x
🔎 health-related searches 1.2x

#9. Malaysians are concerned about the haze and the spread of infectious diseases.

Face mask amidst pollution

🔎 mask n95 19.1x
🔎 hand sanitizer 2.0x
🔎 air purifier 1.6x
🔎 hand wash 1.4x
🔎 vitamin c 1.4x

#10. Bonus: You might want to check out these 10 Malaysian beauty YouTubers.

Beauty YouTubers in Malaysia

🔎 zWinnieYap
🔎 Asyalliee Ahmad
🔎 Anima Jinx
🔎 Yvonne Chua
🔎 Vithya
🔎 Aisha Liyana
🔎 Johanis Sani
🔎 Emily Quak
🔎 Putreeo
🔎 Faa Firds

Further read: Top 10 Malaysian beauty YouTube channels



Silver Mouse: 10 attractive beauty & health trends on Google & YouTube in Malaysia
10 attractive beauty & health trends on Google & YouTube in Malaysia
Silver Mouse
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy