10 attractive beauty & health trends on Google & YouTube in Malaysia

Across the world, consumers are becoming more beauty and health-conscious. The quest for personal care has never been more apparent and is driving many Malaysians to search and buy more.

From sun protection, "serum terbaik", "pewarna rambut halal" to niacinamide, these are some of the popular and trending beauty-related search terms in Malaysia.

Beauty and personal care isn't just a woman's domain, men care about grooming as well. Concerned about air pollution and the spread of communicable diseases, Malaysians also search for products and services that offer protection.

Without further ado, here are the interesting search trends of beauty, health and personal care on Google and YouTube in Malaysia.

You can also visit Think with Google and download the full report.

#1. "Sun protection" leads the fastest-growing beauty categories in searches.

🔎 sun protection +95%
🔎 hair care +25%
🔎 face care +20%

#2.  "Serum terbaik" leads the biggest rise in beauty-related searches.

🔎 serum terbaik +190%
🔎 oil cleanser +135%
🔎 hydrating toner +100%
🔎 mask muka +90%
🔎 double cleansing +70%

#3. There is a 1.4x growth in YouTube watch time for beauty-tips related videos.

#4. There is a 1.7x growth in halal-related beauty searches, here are the top searches.

🔎 pewarna rambut halal
🔎 halal nail polish
🔎 produk komestik halal

#5. There is a 1.5x growth in "for men..." searches in the face & body care category, here are the top searches.

🔎 perfume
🔎 hair colour
🔎 skin care
🔎 shaver
🔎 face wash

#6. Many consumers are looking for ingredients that address their individual skin concerns.

🔎 niacinamide 8.8x
🔎 tamanu oil 1.9x
🔎 retinol 1.7x
🔎 micellar water 1.7x
🔎 alpha arbutin 1.6x

#7. Malaysians are also looking for ways to consume guilt-free and choose brands that are environmentally conscious.

🔎 eco friendly 1.6x
🔎 cruelty free 1.4x

#8. A growing number of Malaysians are curious about good personal care, health, and hygiene.

🔎 kebersihan diri 2.7x
🔎 body wash, face wash, mouthwash 1.5x
🔎 health-related searches 1.2x

#9. Malaysians are concerned about the haze and the spread of infectious diseases.

🔎 mask n95 19.1x
🔎 hand sanitizer 2.0x
🔎 air purifier 1.6x
🔎 hand wash 1.4x
🔎 vitamin c 1.4x

#10. Bonus: You might want to check out these 10 Malaysian beauty YouTubers.

🔎 zWinnieYap
🔎 Asyalliee Ahmad
🔎 Anima Jinx
🔎 Yvonne Chua
🔎 Vithya
🔎 Aisha Liyana
🔎 Johanis Sani
🔎 Emily Quak
🔎 Putreeo
🔎 Faa Firds

Further read: Top 10 Malaysian beauty YouTube channels

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• This is part of the Google Search Trends series:
• 5 latest Google search trends in Malaysia
  10 delicious food & cooking search trends in Malaysia
  8 interesting travel search trends in Malaysia (coming soon)