Top 20 Chinese New Year video commercials in Malaysia 2020

Which are the Malaysia's most popular CNY video ads on YouTube in 2020? Read on to find out how we rank them by "YT Score".

Which are the popular CNY video ads in Malaysia this year? Online media namely YouTube and Facebook are replacing the TV as the platform to showcase brand commercials.

Still, big video commercial is still widely known as "TVC", should we rename it as "IVC" now as in Internet Video Commercial? Alternatively, "BVC" for Big Video Commercial?

As usual, big guns like Malaysia Airlines, Celcom, Watsons, and the gang are launching their TVC IVC every big festive season including this CNY.

However, our personal favourites are the ones by TNB, Petronas and RHB. TNB's concept is cool, Petronas with its creative storytelling while RHB delivers a touching video based on a true story.

Most of the brands are keeping to their style in recent years and some of them really take it to another level this time around, which is good to see for the industry!

RHB Chinese New Year 2020: Heart Baker


We are also keeping to our traditions of ranking the festive video commercials, you can check top CNY video ads in 2019 here.

Similar to last year, these are the requirements on how the commercials are shortlisted:
  • The video must be intended for Malaysia's market (even Singapore is excluded).
  • The video must be produced by the brand instead of a sponsored artist.
  • The video must have at least 100K views on YouTube.
  • Other media platforms like Facebook are not considered here.
  • Music videos without commercial elements are not considered here.
  • Promotional videos by media company (e.g. Astro) are not included here.
This time around, we no longer use Like Ratio (likes ÷ total engagements) as the sole metric to rank the videos. It will be unfair to compare Like Ratio between videos with different sample sizes.

For example, 95% Like Ratio of Video A with 5,000 engagements (total likes & dislikes) carries way more weight than Video B with similar Like Ratio but only from 50 engagements.

  • [message]
    • ##filter## Therefore, we applied a formula to rank the videos with varying engagement total:
      • YT Score = (Likes ÷ Total Engagements - 0.7) ÷ SQRT ( POWER (0.7,2) ÷ Total Engagements )
While the formula above (source) might be confusing, YT Score reflects a relatively good balance on the ranking. We used 0.7 as a threshold or benchmark as Like Ratio should really be better than 70%.

All the statistics of YT Views, Like Ratio and YT Score is updated on 27 January 2020 (CNY day 3) so the data could be different by the time you read this.


#1. TNB CNY 2020 - #RealityNotVirtual



Video Length: 4.16
Type: Standard Commercial
YT Views: 6,580,866
Likes #: 7,600
Dislikes #: 121
Total Engagement: 7,721
Like Ratio: 0.98
YT Score: 35.69

#2. PETRONAS CNY 2020 –寶被 “Bao Bei”



Video Length: 2.13
Type: Story-telling
YT Views: 1,918,889
Likes #: 2,100
Dislikes #: 207
Total Engagement: 2,307
Like Ratio: 0.91
YT Score: 14.43

#3. 刀标油新年短片- 幸福加油 l Always Be There- A short film by Knife



Video Length: 10.08
Type: Story-telling
YT Views: 486,392
Likes #: 888
Dislikes #: 39
Total Engagement: 927
Like Ratio: 0.96
YT Score: 11.22

#4. CNY 2020: HUATever you want, Grab got!



Video Length: 3.17
Type: Standard Commercial
YT Views: 2,760,598
Likes #: 823
Dislikes #: 89
Total Engagement: 912
Like Ratio: 0.9
YT Score: 8.73

#5. Watsons CNY 2020 - Happy Beautiful Year! 过靓年, 我最潮!



Video Length: 4.58
Type: Music Video
YT Views: 9,687,471
Likes #: 7,000
Dislikes #: 2,200
Total Engagement: 9200
Like Ratio: 0.76
YT Score: 8.34

#6. Daikin CNY 2020 : The Twins 龙凤胎



Video Length: 6.21
Type: Story-telling
YT Views: 129,570
Likes #: 608
Dislikes #: 72
Total Engagement: 680
Like Ratio: 0.89
YT Score: 7.23

#7. Maxis CNY 2020 - The Most Unforgettable Chinese New Year 忆起过年



Video Length: 5.59
Type: Story-telling
YT Views: 2,946,164
Likes #: 699
Dislikes #: 100
Total Engagement: 799
Like Ratio: 0.87
YT Score: 7.06

#8. AirAsia Chinese New Year 2020 | The Boy & The Lion 👦🏻🦁



Video Length: 3.09
Type: Story-telling
YT Views: 2,138,011
Likes #: 403
Dislikes #: 32
Total Engagement: 435
Like Ratio: 0.93
YT Score: 6.75

#9. Every gift becomes a blessing when you do something about it.



Video Length: 5.42
Type: Story-telling
YT Views: 5,365,561
Likes #: 487
Dislikes #: 63
Total Engagement: 550
Like Ratio: 0.89
YT Score: 6.21

#10. Malaysia Airlines CNY 2019 | The Spirit of Hospitality



Video Length: 2.33
Type: Standard Commercial
YT Views: 4,627,282
Likes #: 4,900
Dislikes #: 1,600
Total Engagement: 6500
Like Ratio: 0.75
YT Score: 6.20

#11. RHB Chinese New Year 2020: Heart Baker



Video Length: 2.05
Type: Inspired by True Story
YT Views: 2,903,612
Likes #: 519
Dislikes #: 72
Total Engagement: 591
Like Ratio: 0.88
YT Score: 6.19

#12. Etiqa CNY 2020 - Little Popo



Video Length: 2.40
Type: Standard Commercial
YT Views: 1,126,963
Likes #: 405
Dislikes #: 58
Total Engagement: 463
Like Ratio: 0.87
YT Score: 5.37

#13. MR.DIY CNY 2020 - The Gifts Unnoticed



Video Length: 3.29
Type: Story-telling
YT Views: 3,950,653
Likes #: 729
Dislikes #: 162
Total Engagement: 891
Like Ratio: 0.82
YT Score: 5.04

#14. Hyundai Malaysia CNY Brand Video║Happy Happy Bom Pi Pi



Video Length: 2.19
Type: Music Video
YT Views: 1,335,283
Likes #: 147
Dislikes #: 8
Total Engagement: 155
Like Ratio: 0.95
YT Score: 4.42

#15. Annual Rush Rush | Perodua CNY 2020



Video Length: 2.08
Type: Story-telling
YT Views: 494,139
Likes #: 181
Dislikes #: 17
Total Engagement: 198
Like Ratio: 0.91
YT Score: 4.30

#16. Digi CNY 2020 - Home



Video Length: 5:05
Type: Story-telling
YT Views: 365,762
Likes #: 554
Dislikes #: 126
Total Engagement: 680
Like Ratio: 0.81
YT Score: 4.27

#17. Eu Yan Sang Malaysia CNY2020 新年公益短片 | 爱在哪里,家就在哪里



Video Length: 3.00
Type: Story-telling
YT Views: 107,394
Likes #: 193
Dislikes #: 22
Total Engagement: 215
Like Ratio: 0.90
YT Score: 4.14

#18. Happy Chinese New Year 2020 with EcoWorld



Video Length: 1.45
Type: Standard Commercial
YT Views: 465,796
Likes #: 133
Dislikes #: 9
Total Engagement: 142
Like Ratio: 0.94
YT Score: 4.03

#19. IJM Land | Chinese New Year Greetings 2020 - "知足常乐 - Happiness Lies In Simplicity"



Video Length: 4:26
Type: Drama / Comedy
YT Views: 373,171
Likes #: 118
Dislikes #: 8
Total Engagement: 126
Like Ratio: 0.94
YT Score: 3.79

#20. Samsung presents: Flex Your CNY



Video Length: 1.19
Type: Standard Commercial
YT Views: 1,539,583
Likes #: 98
Dislikes #: 5
Total Engagement: 103
Like Ratio: 0.95
YT Score: 3.65

The rest of the CNY ads (#21 to #45)


#21. AIA CNY 2020 I The Ong-ly Way to Prosper
YT Score: 3.38

#22. BEST Fengshui for 2020 《鼠尽家中宝,哪个风水是最好》by Yakult Malaysia
YT Score: 3.05

#23. Tan Chong Group & Nissan CNY 2019 |【新年新期盼】 New Year, New Hopes
YT Score: 2.66

#24. PIZZA HUT MALAYSIA - HOW TO MAKE YOUR CNY FUN FUN FUN
YT Score: 2.64

#25. #GamudaLand CNY 2020 - Giving Hope, Receiving Joy {施比受更有福}
YT Score: 2.31

#26. Tune Talk Chinese New Year 2020
YT Score: 2.12

#27. 你有回家吗? (Are You Going Home?) by Etiqa
YT Score: 1.81

#28. Cadbury Dairy Milk Malaysia: Chinese New Year
YT Score: 1.70

#29. McDonald’s - Journey to Prosperity
YT Score: 1.67

#30. MSIG presents a Chinese New Year message for 2020
YT Score: 1.54

#31. CNY 2020: Ways to counter nosy questions this Chinese New Year by Eastspring MY
YT Score: 1.41

#32. Maybank MYStories presents “Reunion”
YT Score: 1.34

#33. BP Healthcare CNY 2020 新年快乐
YT Score: 1.13

#34. Sek Bao Mei 食饱未 | Panasonic CNY 2020
YT Score: 1.08

#35. Look Forward to CIMB’s Ong In One
YT Score: 1.06

#36. OLDTOWN presents Golden Feasts for a Prosperous CNY 2020
YT Score: 0.96

#37. Mercedes-Benz | #LetsCNY
YT Score: 0.92

#38. Celcom Chinese New Year 2020 – A Time for All
YT Score: 0.82

#39. Happy Chinese New Year from Dr Chong Clinic
YT Score: 0.73

#40. 4 Jan 2020 : Today’s a Good Day to Pray [Tesco Semua Ong Mali 2020]
YT Score: 0.71

#41. Celebrate CNY with U Mobile #MadeFor5G
YT Score: 0.56

#42. Let Freshness Invite Prosperity | Ambi Pur Car CNY MAND
YT Score: 0.33

#43. DYSON x CNY 2020 - Get ready this Chinese New Year with Dyson technology
YT Score: 0.14

#44. Setia CNY TVC 2020 | The Many Celebrations
YT Score: -0.28

#45. BRAND'S CNY 2020
YT Score: -1.31

#46. 2020 Panadol Chinese New Year Short Film
YT Score: -2.97

* NA. #HLBCNY2020 – The Grown Ups’ Table
YT Score: NA

* NA. Coway CNY 2020 : 小小期盼 – Tiny Prayer
YT Score: NA

* It is a pity that both Hong Leong Bank and Coway Malaysia hide their likes and dislikes count from the public at the time of writing.


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Silver Mouse: Top 20 Chinese New Year video commercials in Malaysia 2020
Top 20 Chinese New Year video commercials in Malaysia 2020
Which are the Malaysia's most popular CNY video ads on YouTube in 2020? Read on to find out how we rank them by "YT Score".
https://1.bp.blogspot.com/-IDoZtkwCV0I/Xi2nglGmnzI/AAAAAAABHNw/TOtLgnrZh-Mqw3TAxeRxnO5KQYlE42TUwCNcBGAsYHQ/s1600/rhb-cny-2020-heart-baker.jpg
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Silver Mouse
https://blog.silvermouse.com.my/2020/01/top-20-cny-video-commercials-malaysia-2020.html
https://blog.silvermouse.com.my/
https://blog.silvermouse.com.my/
https://blog.silvermouse.com.my/2020/01/top-20-cny-video-commercials-malaysia-2020.html
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