These days, consumers, especially the younger generation are turning to Instagram as their main source of hair and beauty inspiration. For...
For hairstylists and salon owners, take this opportunity to showcase your beautiful hairstyles, perms and colors on Instagram! With more and more content flooding the platform, it's more crucial than ever to stand out from the crowd and put your best work forward.
Here are 8 tips to up your photography game and attract more customers to your #instaworthy feed (and salon!)
#1. Recommended Aspect Ratio
It's best to keep photos at 1:1 or 9:16 ratio to maximize the space it occupies on mobile screens, making your visuals more eye-catching to the user.
We don't recommend using a landscape photo as it takes up a smaller space on the screens, and users are more likely to skip past it.
- Read also: Recommended video aspect ratio for mobile
#2. White Light > Yellow Light
For clean, pleasant and easy to view photos, always shoot in white light.
Yellow light, on the other hand, can make your subjects look dim and dull, taking away important details in the photo.
#3. Facing Light > Back Light
#4. Outdoor Light > Indoor Light
#5. Clean Background > Messy Background
#6. Rule of Thirds
How does it work? Put your subjects in the intersection point of the 4 lines for a well-balanced photo.
You can turn on this function in your smartphone camera and try it out too!
#7. Show Hair Movement
Even it's not a video, an element of motion can instantly liven up your photo. This is especially great to showcase undercolor hair.
#7. Play with Angles
Do you have any other good photography tips? Share it with us in the comments below!
- Further read on tips and guide for your salon marketing: