Boost your brand awareness, engagement and followers with these top 10 Instagram marketing hacks every marketer needs
Here are 10 Instagram hacks to grow your brand on this beautiful platform, the good news is, they are all easy to implement!
#1. Hashtags are a must!
How do you find a suitable hashtag for your post? You can enter a few keyword variations into the Instagram search bar to look for related hashtags.
For instance, the keyword "beauty" suggests various related keywords and their popularity.
Alternatively, you can use hashtag generator apps to draw a pool of related hashtags to your keyword. We recommend Hashtagged for iOS and HashTags for Instagram for Android.
Instagram allows up to 30 hashtags per post, so choose wisely. For instance, a general hashtag like #eyeshadow may potentially reach a wider audience, but competition is high. A more specific hashtag like #etudehouseeyeshadow could land you more genuinely interested viewers. Try out both to see which works best!
#2. Tag other IG accounts
Instagram is a social platform, don't be shy to mention others in your posts!
If you are reviewing a product, tag the brand's IG account. If your brand has regional branches, tag them too.
For example, Nature's Way Malaysia tags its regional IG accounts and retail stores which sell their product.
Tagging is an almost effortless way to increase your visibility, as your posts will appear in the "tagged posts" tab of those tagged. Plus, if you're raving about someone's products, it's nice to let them know!
#3. Create conversations
Online beauty review Poki Peach uses memes to create engagement and conversation with followers.
- Like if you agree
- Tag someone who'd like this
- Comment your thoughts
#4. Post when your audience is most active
- On your profile page, click the top right icon with 3 lines
- Select "Insights"
- Select "Audience"
- Scroll down till the "Followers" section and there you can see when your followers are online
#5. Engage influencers
If budget permits, influencers are a powerful tool to leverage on Instagram. By having them to post about your product or services and tagging your brand, you are reaching out to their pool of audiences as well.
Kate Cosmetics engaged celebrity Fouziah Gous for their live event and social media posting.
Read more on influencers marketing here.
#6. Make your feed pretty
First impressions count, so make sure when a user clicks into your feed, they are greeted by visually pleasing images, color theme and style.
Choose a style that resonates with your brand and stick to it. Having a consistent brand image conveys professionalism and that you are serious about building an identity.
Of course, make sure photos you post are of good quality and relevance.
#7. Use a scheduling tool
#8. Make use of IG stories
If you are a store, you can use highlights as a way of organizing your product categories and feature the best selling ones.
Online clothing store Closet Mino uses IG stories to sort their products for easy viewing.
#9. Interact with your audience & other accounts
Always reply to your dms (direct messages) and comments. Good customer service goes a long way, don't leave your followers hanging!
#10. Speed up with ads
Currently, IG provides 4 main targeting objectives, which aims to send people to
- Your profile
- Your website
- Your shop front
- Your direct messages
Don't miss out our previous article on how to use ads to grow Instagram followers?
Nature's Way Malaysia (@naturesway.my)
Poki Peach (@pokipeach)
Fouziah Gous (@fouziahgous)
Watsons Malaysia (@watsonsmy)
Closet Mino (@closetmino)