Most popular YouTube ads in Malaysia (first half 2019)

2019 YouTube ads trends: Part festive, part daily life; Not too long, but just right; Dramatic effect.

Google Malaysia has released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.

#1. McDonalds Malaysia



#2. Mudah.my



#3. CIMB



#4. RHB Group



#5. Petronas



#6. Malaysia Airlines


   

#7. Touch 'n Go eWallet



#8. Celcom Axiata



#9. Nestle Malaysia



#10. ABC Malaysia



Trends from this half-year leaderboard


Part festive, part daily life. The half year list is almost evenly split between seasonal ads that captured moments from two of Malaysia’s important festive celebrations - Hari Raya Aidilfitri and the Lunar New Year - as well as ads for everyday necessities like internet connectivity and soy sauce.

Not too long, but just right. Continuing last year’s trend, this year’s this year’s contenders has stuck with moderation, opting for ads as short as 15-seconds for products and seasonal shorts that stretches to just under 5 minutes.

Dramatic effect. While production quality has been consistent with ads from yesteryear, this year’s list seem to feature more dramatic takes of popular formats. The festive sketches, in particular, have opted for a darker tone to convey their respective messages of family, unity and tradition.

These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have.

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Silver Mouse: Most popular YouTube ads in Malaysia (first half 2019)
Most popular YouTube ads in Malaysia (first half 2019)
2019 YouTube ads trends: Part festive, part daily life; Not too long, but just right; Dramatic effect.
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Silver Mouse
https://blog.silvermouse.com.my/2019/07/most-popular-youtube-ads-malaysia-first-half-2019.html
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https://blog.silvermouse.com.my/2019/07/most-popular-youtube-ads-malaysia-first-half-2019.html
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