If you are planning to run video ads on Twitter, which bidding method is the best for your campaign objective? Read on to find out from our case study.
- Per Video View: 50% view for 2 seconds or more, or when a user clicks to expand or unmute your video.
- Per 3 Seconds / 100% View: 100% view for 3 seconds or more, or when a user expands or unmutes your video.
Which bidding method above is the best? Read on if you want to save your precious ad budget!
The “Per Video View” bidding charges you 1 second earlier if compared to "Per 3 Seconds" with less view percentage, which is the video space on your phone!
The better bidding option is to opt for “Per 3 Seconds”, and it will cost less so that you can generate more views within the same budget.
Also, the CPV (Cost per View) gets more expensive on a daily basis. This suggests that Twitter shows your ads to its “heavy” users first (those who are most likely to be engaged with videos).
This trend and pattern are seen in other social media channels as well, optimization is crucial in order to maintain your cost per action.
Bonus: Since you may also advertise videos using other campaign objectives, you can also advertise videos using other bidding methods.
Upon experimenting with the Link Clicks objective, it is not a surprise to register a lower CPC (Cost per Click) compared to video bidding methods.
We can assume here that Twitter targets your audience based on their behavior (on how they are likely to react to your ad) regardless of your ad format.
You can also see clearly from the table above that CPV for “Per 3 Seconds” is better than “Per Video View", so where should you put your money now?