Before the digital era, recipe books are the main source to get cooking inspiration. Well, it still is until today. Cooking shows on TV ha...
The TV shows have since evolved, with reality cooking shows like MasterChef are becoming the audience's favourite on both satellite TV and OTT such as Netflix.
As opposed to TV, online media platforms like YouTube have enabled many to produce recipe videos from amateur to professional standards. Just perform a search on YouTube and there is hardly a recipe you couldn't find.
Online cooking channels like Tasty and Tastemade are gaining huge eyeballs globally in recent years, so which are the popular ones by Malaysians?
Ranked by the number of subscribers, here are the top YouTube cooking or baking channels in Malaysia (updated in Feb 2021):
- Che Nom: 1.03M+ YT subscribers
- Apron: 948K+ YT subscribers
- Kathrine Kwa: 735K+ YT subscribers
- Buat Orang Lapo: 593K+ YT subscribers
- Limau Nipis: 371K+ YT subscribers
- iCookAsia: 317K+ YT subscribers
- Seminit Resepi: 288K+ YT subscribers
- Little Duck's Kitchen 小黄鸭厨房: 249K+ YT subscribers
- Taste of Asian Food: 195K+ YT subscribers
- Khairulaming: 175K+ YT subscribers
- Cooking Ah Pa: 173K+ YT subscribers
- Azie Kitchen: 172K+ YT subscribers
- iwen baking: 159K+ YT subscribers
- 清闲廚房 MyKitchen101: 126K+ YT subscribers
- K L LIEW: 111K+ YT subscribers
- Stephie 蔚絲: 110K+ YT subscribers
Here's how we shortlist and rank the cooking channels:
Why 2016? Were they inspired and motivated by the success of Buzzfeed's Tasty back then?
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 26 Nov 2013
Focus Recipe Content: Chinese, Baking
Joined YouTube: 18 May 2016
- Videos focusing on food preparation, be it cooking or baking recipes, excluding food reviews.
- Rank by YouTube subscribers (with minimum 100K subscribers), other social media's reach is not considered here.
- YouTube channel location set as Malaysia, or proof that Malaysian is behind the channel.
Why 2016? Were they inspired and motivated by the success of Buzzfeed's Tasty back then?
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#1. Che Nom
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 26 Nov 2013
Total Videos: 181
Total Subscribers: 1.03M+
Total Views (lifetime): 106M+
Total Views (last 30 days): 7.91M+
Total Subscribers: 1.03M+
Total Views (lifetime): 106M+
Total Views (last 30 days): 7.91M+
Total Videos: 301
Total Subscribers: 948K+
Total Views (lifetime): 112M+
Total Views (last 30 days): 5.04M+
Total Subscribers: 948K+
Total Views (lifetime): 112M+
Total Views (last 30 days): 5.04M+
#3. Kathrine Kwa
Focus Recipe Content: Chinese, Baking
Joined YouTube: 18 May 2016
Total Videos: 558
Total Subscribers: 735K+
Total Views (lifetime): 125M+
Total Views (last 30 days): 3.73M+
Total Subscribers: 735K+
Total Views (lifetime): 125M+
Total Views (last 30 days): 3.73M+
Total Videos: 453
Total Subscribers: 593K+
Total Views (lifetime): 80.3M+
Total Views (last 30 days): 1.77M+
Total Subscribers: 593K+
Total Views (lifetime): 80.3M+
Total Views (last 30 days): 1.77M+
Total Videos: 447
Total Subscribers: 371K+
Total Views (lifetime): 39.8M+
Total Views (last 30 days): 1.42M+
Total Views (lifetime): 39.8M+
Total Views (last 30 days): 1.42M+
#6. iCookAsia
Focus Recipe Content: Malay, Cooking & Baking
Joined YouTube: 13 Nov 2008
Total Videos: 2,750
Total Subscribers: 317K+
Total Views (lifetime): 101M+
Total Views (last 30 days): 531K+
Total Subscribers: 317K+
Total Views (lifetime): 101M+
Total Views (last 30 days): 531K+
Total Videos: 759
Total Subscribers: 288K+
Total Views (lifetime): 26.9M+
Total Views (last 30 days): 545K+
Total Subscribers: 288K+
Total Views (lifetime): 26.9M+
Total Views (last 30 days): 545K+
Total Videos: 560
Total Subscribers: 249K+
Total Views (lifetime): 39.0M+
Total Views (last 30 days): 1.44M+
Total Subscribers: 249K+
Total Views (lifetime): 39.0M+
Total Views (last 30 days): 1.44M+
Total Videos: 236
Total Subscribers: 195K+
Total Views (lifetime): 15.4M+
Total Views (last 30 days): 504K+
Total Subscribers: 195K+
Total Views (lifetime): 15.4M+
Total Views (last 30 days): 504K+
Total Videos: 5
Total Subscribers: 175K+
Total Views (lifetime): 2.17M+
Total Views (last 30 days): 65.8K+
Total Subscribers: 175K+
Total Views (lifetime): 2.17M+
Total Views (last 30 days): 65.8K+
#11. Cooking Ah Pa
Focus Recipe Content: English, Cooking
Joined YouTube: 19 Oct 2011
Total Videos: 832
Total Subscribers: 173K+
Total Views (lifetime): 25.7M+
Total Views (last 30 days): 841K+
Focus Recipe Content: Malay, Cooking
Joined YouTube: 14 Feb 2016
Total Subscribers: 173K+
Total Views (lifetime): 25.7M+
Total Views (last 30 days): 841K+
#12. Azie Kitchen
Focus Recipe Content: Malay, Cooking
Joined YouTube: 14 Feb 2016
Total Videos: 651
Total Subscribers: 172K+
Total Views (lifetime): 23.1M+
Total Views (last 30 days): 446K+
Total Subscribers: 172K+
Total Views (lifetime): 23.1M+
Total Views (last 30 days): 446K+
Total Videos: 197
Total Subscribers: 159K+
Total Views (lifetime): 14.4M+
Total Views (last 30 days): 1.81M+
Total Subscribers: 159K+
Total Views (lifetime): 14.4M+
Total Views (last 30 days): 1.81M+
#14. 清闲廚房 MyKitchen101
Focus Recipe Content: Chinese, Baking
Joined YouTube: 23 Mar 2016
Total Videos: 357
Total Subscribers: 126K+
Total Views (lifetime): 30.1M+
Total Views (last 30 days): 704K+
Total Views (lifetime): 30.1M+
Total Views (last 30 days): 704K+
Total Videos: 68
Total Subscribers: 111K+
Total Views (lifetime): 15.4M+
Total Views (last 30 days): 2.80M+
Total Views (lifetime): 15.4M+
Total Views (last 30 days): 2.80M+
#16. Stephie 蔚絲
Focus Recipe Content: Chinese, Cooking & Baking
Joined YouTube: 10 Jan 2012
Total Videos: 192
Total Subscribers: 110K+
Total Views (lifetime): 13.3M+
Total Views (last 30 days): 241K+
Total Subscribers: 110K+
Total Views (lifetime): 13.3M+
Total Views (last 30 days): 241K+
Note: All data in this article is updated in Feb 2021, the numbers will be different by the time you read this article.
Have we missed out on any? Do leave a comment below and let us know!
Meanwhile, check out our food videography services if you intend to produce food commercials or recipe videos for your brand.
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- You might also want to check out top YouTube channels by Malaysians in different categories:
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