The most expensive search keywords on Google in Malaysia

What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let's find out!

Ever wonder how expensive are the keywords are on Google Ads? We have compiled a list of the most expensive keywords anyone can ever bid on today, we did a similar piece back in 2017. We are going to focus on Search (keywords) in this article, which is also known as SEM (Search Engine Marketing).

Not to be confused with SEO, SEM is the paid listing where you pay when users click on the search results. SEO (Search Engine Optimization) is how you optimize your website ranking in the organic listing.

The most expensive keywords on Google in Malaysia (infographic)

A little explanation on how we conduct the research, this list was retrieved from the Keyword Planner tool within Google Ads. It’s sorted by categories for convenience. This list was compiled on the 2 April 2019 so the data is bound to change even as we speak so it’s more of a reference point and not a final benchmark.

We have excluded some categories which are sort of duplicated or without top keywords that really fits into the category. The same goes to the keywords, in order to provide a meaningful ranking.

There is a total of 14 categories, for a start let's rank the categories with its most expensive keyword (CPC in bracket):

  1. Food & Grocery (RM161.59)
  2. Finance (RM71.90)
  3. News, Books & Publications (RM71.90)
  4. Real Estate (RM47.94)
  5. Law & Government (RM42.70)
  6. Jobs & Education (RM42.70)
  7. Business & Industrial (RM42.70)
  8. Arts & Entertainment (RM27.93)
  9. Internet & Telecom (RM27.63)
  10. Computer & Consumer Electronics (RM26.98)
  11. Mobile Apps (RM20.96)
  12. Hobbies, Games & Leisure (RM19.17)
  13. Retailers & General Merchandise (RM17.52)
  14. Autos & Vehicles (RM14.80) 
  15. Occasion & Gifts (RM12.44)
  16. Dining & Nightlife (RM12.14)
  17. Travel & Tourism (RM9.45)
  18. Home & Garden (RM8.92)
  19. Health (RM8.89)
  20. Family & Community (RM8.89)
  21. Beauty & Personal Care (RM8.20)
  22. Apparel (RM6.99)
Now, let's find out the 5 most expensive keywords for each category.

#1. Finance


The most expensive Google keywords for Finance in Malaysia

  1. hsi index = RM71.90
  2. lhdn e filing = RM42.70
  3. cimb itrade = RM36.06
  4. forex = RM34.49
  5. efiling kehakiman = RM32.11

#2. Internet & Telecom


The most expensive Google keywords for Internet & Telecom in Malaysia

  1. ypu = RM27.63
  2. my fm = RM18.43
  3. melody fm = RM15.87
  4. idm = RM12.49
  5. coinmarketcap = RM12.15

#3. Travel & Tourism


The most expensive Google keywords for Travel & Tourism in Malaysia

  1. ktm malaysia = RM9.45
  2. princess = RM8.58
  3. singapore hotels = RM7.44
  4. mid valley money changer = RM7.22
  5. universal studios singapore = RM6.97

#4. Occasions & Gifts


The most expensive Google keywords for Occasions & Gifts in Malaysia

  1. kula cakes = RM12.44
  2. anniversary quotes = RM10.79
  3. wesak day = RM9.17
  4. gong xi fa cai = RM8.75
  5. henna designs = RM8.29

#5. Real Estate


The most expensive Google keywords for Real Estate in Malaysia

  1. equity = RM47.94
  2. compound interest = RM30.21
  3. coworking space = RM12.95
  4. domain = RM9.83
  5. mortgage = RM6.89

#6. Law & Government


The most expensive Google keywords for Law & Government in Malaysia

  1. lhdn e filing = RM42.7
  2. asbestos = RM40.57
  3. efiling kehakiman = RM32.11
  4. efiling = RM26.98
  5. ai = RM16.84

#7. Jobs & Education


The most expensive Google keywords for Jobs & Education in Malaysia

  1. lhdn e filing = RM42.7
  2. mol = RM14.14
  3. elearning = RM13.63
  4. lhdn = RM10.22
  5. mdec = RM9.49

#8. Home & Garden


The most expensive Google keywords for Home & Garden in Malaysia

  1. pest control = RM8.92
  2. design village = RM7.95
  3. border frame = RM5.71
  4. tick = RM5.50
  5. pejabat pos = RM5.47

#9. Beauty & Personal Care


The most expensive Google keywords for Beauty & Personal Care in Malaysia

  1. henna designs = RM8.29
  2. henna simple = RM7.02
  3. skin care = RM6.63
  4. topman = RM5.70
  5. men hairstyle = RM5.66

#10. Apparel


The most expensive Google keywords for Apparel in Malaysia

  1. tudung twitter = RM6.99
  2. massimo dutti = RM6.72
  3. solewhat = RM4.77
  4. zara = RM4.65
  5. zara malaysia = RM4.49

#11. Health


The most expensive Google keywords for Health in Malaysia

  1. pregnancy = RM8.89
  2. period pain = RM6.22
  3. wisdom teeth = RM6.06
  4. zyrtec = RM5.78
  5. ophthalmologist = RM5.74

#12. Computer & Consumer Electronics


The most expensive Google keywords for Computer & Consumer Electronics in Malaysia

  1. efiling = RM26.98
  2. idm = RM12.49
  3. yahoo login = RM9.85
  4. fanyi = RM9.48
  5. iphone wallpaper = RM9.15

#13. Food & Grocery


The most expensive Google keywords for Food & Grocery in Malaysia

  1. tiger beer = RM161.59
  2. rockmelon = RM13.59
  3. laksa = RM12.11
  4. havana = RM11.67
  5. resepi pizza = RM7.48

#14. Dining & Nightlife


The most expensive Google keywords for Dining & Nightlife in Malaysia

  1. pub = RM12.14
  2. laksa = RM12.11
  3. mamak = RM10.68
  4. publika = RM10.54
  5. food court near me = RM9.53

#15. Arts & Entertainment


The most expensive Google keywords for Arts & Entertainment in Malaysia

  1. ypu = RM27.63
  2. netizenbuzz = RM20.39
  3. my fm = RM18.43
  4. melody fm = RM15.87
  5. cricket = RM12.18

#16. Autos & Vehicles


The most expensive Google keywords for Autos & Vehicles in Malaysia

  1. e auto = RM14.80
  2. fusion = RM6.55
  3. filterbypass = RM5.97
  4. sports cars = RM5.72
  5. hero = RM5.64

#17. Business & Industrial


The most expensive Google keywords for Business & Industrial in Malaysia

  1. lhdn e filing = RM42.70
  2. efiling = RM26.98
  3. malaysian ringgit to pakistani rupees = RM21.00
  4. btc to usd = RM10.93
  5. lhdn = RM10.22

#18. Family & Community


The most expensive Google keywords for Family & Community in Malaysia

  1. pregnancy = RM8.89
  2. assalamualaikum = RM6.69
  3. spr = RM6.67
  4. ucsi iis = RM6.07
  5. igcse centre = RM5.41

#19. Hobbies, Games & Leisure


The most expensive Google keywords for Hobbies, Games & Leisure in Malaysia

  1. igg games = RM19.17
  2. overlord = RM8.65
  3. big sweep = RM8.15
  4. keputusan 4d live = RM4.54
  5. video walla = RM4.44

#20. Mobile Apps


The most expensive Google keywords for Mobile Apps in Malaysia

  1. google analytics = RM20.96
  2. ads manager = RM15.21
  3. software update = RM13.03
  4. chat apps free = RM12.5
  5. granblue fantasy = RM11.41

#21. News, Books & Publications


The most expensive Google keywords for News, Books & Publications in Malaysia

  1. hsi index = RM71.90
  2. hang seng index = RM28.47
  3. ypu = RM27.63
  4. dow jones index = RM20.99
  5. netizenbuzz = RM20.39

#22. Retailers & General Merchandise


The most expensive Google keywords for Retailers & General Merchandise in Malaysia

  1. car rental melbourne = RM17.52
  2. cosco = RM16.61
  3. pro direct = RM10.06
  4. dropshipping = RM8.26
  5. yiton = RM7.61

You can also view the full infographic on Pinterest here: Part 1 | Part 2

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Silver Mouse: The most expensive search keywords on Google in Malaysia
The most expensive search keywords on Google in Malaysia
What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let's find out!
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Silver Mouse
https://blog.silvermouse.com.my/2019/04/most-expensive-search-keywords-google-malaysia.html
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