The most expensive search keywords on Google in Malaysia

What are the most costly search keywords in Malaysia if you are to bid via Google Ads? We split the ranking into 22 different categories, let's find out!

Ever wonder how expensive are the keywords are on Google Ads? We have compiled a list of the most expensive keywords anyone can ever bid on today, we did a similar piece back in 2017. We are going to focus on Search (keywords) in this article, which is also known as SEM (Search Engine Marketing).

Not to be confused with SEO, SEM is the paid listing where you pay when users click on the search results. SEO (Search Engine Optimization) is how you optimize your website ranking in the organic listing.

A little explanation on how we conduct the research, this list was retrieved from the Keyword Planner tool within Google Ads. It’s sorted by categories for convenience. This list was compiled on the 2 April 2019 so the data is bound to change even as we speak so it’s more of a reference point and not a final benchmark.

We have excluded some categories which are sort of duplicated or without top keywords that really fits into the category. The same goes to the keywords, in order to provide a meaningful ranking.

There is a total of 14 categories, for a start let's rank the categories with its most expensive keyword (CPC in bracket):

1. Food & Grocery (RM161.59)
2. Finance (RM71.90)
3. News, Books & Publications (RM71.90)
4. Real Estate (RM47.94)
5. Law & Government (RM42.70)
6. Jobs & Education (RM42.70)
7. Business & Industrial (RM42.70)
8. Arts & Entertainment (RM27.93)
9. Internet & Telecom (RM27.63)
10. Computer & Consumer Electronics (RM26.98)
11. Mobile Apps (RM20.96)
12. Hobbies, Games & Leisure (RM19.17)
13. Retailers & General Merchandise (RM17.52)
14. Autos & Vehicles (RM14.80) 
15. Occasion & Gifts (RM12.44)
16. Dining & Nightlife (RM12.14)
17. Travel & Tourism (RM9.45)
18. Home & Garden (RM8.92)
19. Health (RM8.89)
20. Family & Community (RM8.89)
21. Beauty & Personal Care (RM8.20)
22. Apparel (RM6.99)

Now, let's find out the 5 most expensive keywords for each category.

#1. Finance

1. hsi index = RM71.90
2. lhdn e filing = RM42.70
3. cimb itrade = RM36.06
4. forex = RM34.49
5. efiling kehakiman = RM32.11

#2. Internet & Telecom

1. ypu = RM27.63
2. my fm = RM18.43
3. melody fm = RM15.87
4. idm = RM12.49
5. coinmarketcap = RM12.15

#3. Travel & Tourism

1. ktm malaysia = RM9.45
2. princess = RM8.58
3. singapore hotels = RM7.44
4. mid valley money changer = RM7.22
5. universal studios singapore = RM6.97

#4. Occasions & Gifts

1. kula cakes = RM12.44
2. anniversary quotes = RM10.79
3. wesak day = RM9.17
4. gong xi fa cai = RM8.75
5. henna designs = RM8.29

#5. Real Estate

1. equity = RM47.94
2. compound interest = RM30.21
3. coworking space = RM12.95
4. domain = RM9.83
5. mortgage = RM6.89

#6. Law & Government

1. lhdn e filing = RM42.7
2. asbestos = RM40.57
3. efiling kehakiman = RM32.11
4. efiling = RM26.98
5. ai = RM16.84

#7. Jobs & Education

1. lhdn e filing = RM42.7
2. mol = RM14.14
3. elearning = RM13.63
4. lhdn = RM10.22
5. mdec = RM9.49

#8. Home & Garden

1. pest control = RM8.92
2. design village = RM7.95
3. border frame = RM5.71
4. tick = RM5.50
5. pejabat pos = RM5.47

#9. Beauty & Personal Care

1. henna designs = RM8.29
2. henna simple = RM7.02
3. skin care = RM6.63
4. topman = RM5.70
5. men hairstyle = RM5.66

#10. Apparel

1. tudung twitter = RM6.99
2. massimo dutti = RM6.72
3. solewhat = RM4.77
4. zara = RM4.65
5. zara malaysia = RM4.49

#11. Health

1. pregnancy = RM8.89
2. period pain = RM6.22
3. wisdom teeth = RM6.06
4. zyrtec = RM5.78
5. ophthalmologist = RM5.74

#12. Computer & Consumer Electronics

1. efiling = RM26.98
2. idm = RM12.49
3. yahoo login = RM9.85
4. fanyi = RM9.48
5. iphone wallpaper = RM9.15

#13. Food & Grocery

1. tiger beer = RM161.59
2. rockmelon = RM13.59
3. laksa = RM12.11
4. havana = RM11.67
5. resepi pizza = RM7.48

#14. Dining & Nightlife

1. pub = RM12.14
2. laksa = RM12.11
3. mamak = RM10.68
4. publika = RM10.54
5. food court near me = RM9.53

#15. Arts & Entertainment

1. ypu = RM27.63
2. netizenbuzz = RM20.39
3. my fm = RM18.43
4. melody fm = RM15.87
5. cricket = RM12.18

#16. Autos & Vehicles

1. e auto = RM14.80
2. fusion = RM6.55
3. filterbypass = RM5.97
4. sports cars = RM5.72
5. hero = RM5.64

#17. Business & Industrial

1. lhdn e filing = RM42.70
2. efiling = RM26.98
3. malaysian ringgit to pakistani rupees = RM21.00
4. btc to usd = RM10.93
5. lhdn = RM10.22

#18. Family & Community

1. pregnancy = RM8.89
2. assalamualaikum = RM6.69
3. spr = RM6.67
4. ucsi iis = RM6.07
5. igcse centre = RM5.41

#19. Hobbies, Games & Leisure

1. igg games = RM19.17
2. overlord = RM8.65
3. big sweep = RM8.15
4. keputusan 4d live = RM4.54
5. video walla = RM4.44

#20. Mobile Apps

1. google analytics = RM20.96
2. ads manager = RM15.21
3. software update = RM13.03
4. chat apps free = RM12.5
5. granblue fantasy = RM11.41

#21. News, Books & Publications

1. hsi index = RM71.90
2. hang seng index = RM28.47
3. ypu = RM27.63
4. dow jones index = RM20.99
5. netizenbuzz = RM20.39

#22. Retailers & General Merchandise

1. car rental melbourne = RM17.52
2. cosco = RM16.61
3. pro direct = RM10.06
4. dropshipping = RM8.26
5. yiton = RM7.61

You can also view the full infographic on Pinterest here: Part 1 | Part 2

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