Is influencer marketing effective for brands? Let's find out how Jenn Chia convinces her followers when promoting brands and products.
I look towards one of my personal favourite social media influencer, Jenn Chia a.k.a. soimjenn. And that's how I came up with 3 qualities that every aspiring influencer can learn from Jenn.
Trait #1: Authenticity
If you follow Jenn Chia (if you aren't, what are you waiting for? Here's her Instagram and YouTube), you'll soon notice how authentic she is. Her 'kisiao-ness' (craziness) that she portrayed in her video makes viewers feel like they could relate to her.
It's all because of this video that I started thinking that I need that vacuum cleaner. The video obviously isn't studio-quality, but that makes the whole video even more authentic. This serves to prove that with the right creativity, any advertisement can be impactful.
Trait #2: Picky
A proper influencer is normally picky when working for a brand, rather than taking everything that they can get. Imagine a fashion influencer suddenly promoting a kitchenware item. First, it's totally not related. Secondly, anyone can tell that this influencer was paid to promote the item.
Don't get me wrong, there's nothing wrong with paid promotion. However, the influencing impact will be bigger if the brand is related to the influencer or something the influencer personally believes in.
Personally, I think her TikTok videos are the best in showcasing TikTok as a brand and her own image.
Karma is truly a bitch. - This video was 100% made with TikTok app, so no need to use Final Cut Pro X on my computer! 😂 - If you feel like supporting me, please download the app and like my video! I’m in the running for the” TikTok Official Influencers” competition, and if I win, I wanna use the prize money to organise a meet-and-greet with you! If not, you can join the #tiktokxmalaysia competition yourself! Open to everyone. - (But then again, I’m not telling you what to do. You be you. 💕) TikTok ID: soimjenn @tiktok.malaysia
Trait #3: Retention
Another main key to determining an influential influencer is when a brand continues working with them. Jenn's latest project is with a famous beauty brand, Clinique. Her video features promoting Clinique's Moisture Surge 72-Hour Auto-Replenishing Hydrator.