How many TikTok users in Malaysia & what is the demographic like?

With more than 100M TikTok users out of China, how many of them are from Malaysia and what is the demographic distribution like?

TikTok's growth has been nothing but amazing by considering that it was just launched by ByteDance in September 2016, under the name of Douyin (抖音) in China.

It was only last year (September 2017 to be exact), Douyin has been branded as TikTok for the international market when it expanded into Indonesia.

This can be considered as the first real success by a social mobile app developer from China to stamp its global footprint, a milestone that even WeChat couldn't achieve after so many years.

TikTok all around the world

As a marketer, do take a look at the McDonald's TikTok campaign if you missed it earlier. Next, you might be wondering how big, and what kind of audience TikTok has in Malaysia. Let's find out!

What can you do with TikTok?


TikTok product snapshot

If you are new to TikTok, this is how it works in a nutshell:

  1. Pick a catchy tune from the massive sound library
  2. Shoot yourself dancing to the song
  3. Add cool effect and voila!

Don't worry if this seems too challenging for you as TikTok is usually popular among the younger audience.

How does TikTok rank in the app charts?


TikTok's ranking in app store charts

According to SensorTower, TikTok ranks highly in top mobile apps by downloads charts in Q2 2018:
  • TikTok is #5 overall downloads
  • TikTok is #1 in App Store downloads
  • TikTok is #9 in Google Play downloads
However, it is the other way around in Malaysia. At the time of writing, TikTok ranks #2 in Google Play, and #22 in App Store chart in Malaysia.

How many TikTok users in Malaysia?


TikTok users by key countries

ByteDance has announced back in July 2018 that TikTok's global monthly active users (MAU) has hit 500 million, with more than 300 million contributed from mainland China alone.

That means there are more than 100 million TikTok users out of China, with key markets as below:
  • India: 36M users
  • Indonesia: 17M users
  • USA: 16M users
  • Thailand: 9M users
  • Japan: 8.5M users
  • Malaysia: 4M users
So as of 2018, there are 4 million TikTok users in Malaysia.

What is the TikTok's demographic in Malaysia?


TikTok demographic distribution in Malaysia

  • 58% Female, 42% Male
  • 20% iOS, 80% Android
  • 22 minutes average time spent on TikTok per day
  • 5 times average time TikTok is opened per day
  • 2.6 billion average monthly video views
  • 40% imitate the content spread on TikTok
Intentionally or unintentionally, age group breakdown is not revealed by TikTok though.

Let's find out in the next installment on how you can advertise on TikTok so stay tuned!

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Silver Mouse: How many TikTok users in Malaysia & what is the demographic like?
How many TikTok users in Malaysia & what is the demographic like?
With more than 100M TikTok users out of China, how many of them are from Malaysia and what is the demographic distribution like?
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Silver Mouse
https://blog.silvermouse.com.my/2018/11/tiktok-total-users-demographic-malaysia.html
https://blog.silvermouse.com.my/
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