TikTok advertising has been made available for brands in Malaysia recently. 3 ad formats to choose from: Brand Takeover, In-Feed & #Challenge.
With 4 million TikTok users in Malaysia, it is becoming another mainstream social platform for brands and advertisers to consider, especially for those who are targeting the younger audience.
Shopee with #ShopeeSharkMY and McDonald's with #BigMacTikTok campaign are among the first advertisers who ride on the TikTok's wave in Malaysia. Guardian and Watsons followed suit too.
5 types of TikTok ads
- In-feed ads
- Hashtag challenges
- Brand takeover
- Top view
- Branded effects