Be it vector-based, hand-drawn or motion graphics, animation is a powerful tool to deliver your brand story or message.
- Filmed video (shooting)
- Animation video
- Hybrid video (combination of both above)
Before we start, let's first understand the difference between explainer vs story-telling video:
- Make things simple to understand with infographic-style explainer video - best for introducing your products or services.
- Story-telling animated video with script writing, storyboard, characters design - best for telling your brand story.
#1. Vector-based Animation
Explainer video is a good example of vector animation, with these common characteristics:
- Clean and simple style
- Less movements
- Shorter duration (15 to 60 seconds)
You can easily explain your new service offerings via a explainer video too, such as how to use self-checkout kiosks.
#2. Hand-drawn / 2D Animation
Hand-drawn or illustrative video is quite the opposite of vector animation:
- Usually, there is a story flow
- More movements and complicated
- Longer duration (1 to 3 minutes)
Real event aside, it can also be something fictional (天马行空) like this music video.
How about an animation to simulate paper cut effect? Play the video below as local Chinese New Year traditions are being introduced by a property developer to its audience in China.
This is another Chinese New Year hand-drawn animation by Watsons promoting its online shopping and gifting during the festive season.
Christmas too! How about a cross-over with famous characters?
Illustrative animation can also be used to promote and explain the usage of product or services.
It is usually shorter (15 to 30 seconds) compared to the hand-drawn examples demonstrated earlier.
Play the video below by a local retailer, using animation to sell to the ladies how its product can solve their problem.
You can also consider converting a radio ad clip to animation, from audio-only to video, and you might end up happy like the China emperor below.
#3. Motion Graphics
Motion graphics are commonly used for introduction or promotional videos.
The length of the video varies, guided with a voice-over in most cases like this sleek B2B video.
If you are targeting young consumers instead, gamify style is something you can consider.
Feeling hungry but lazy to eat out? You gotta learn how to order food delivery via an intro or how-to video like this.
On another hand, Zurich is promoting "Eat Right to Play Right" via an infographic-style animation like below, too wordy though.
Last but not least, you can apply motion graphics to promotional videos like this 11.11 video. With upbeat music in the background, even shopping sounds like a party!
Lift your brand with animation video
All the videos above are produced by our wonderful creative team, you can visit our YouTube channel to view more videos we have delivered to our clients.
Hopefully by now, you have a clearer picture of what kind of animation video is the best for your brand, product or services.
Book our animation video production service if you need help!