Only 25% prefer physical book, 12.5% read print newspaper in Malaysia

People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.

Limelight Networks has released an interesting report which highlights digital consumption habits of Malaysians if you missed it earlier.

The report is based on responses from 5,000 consumers in 10 countries, namely France, Germany, India, Italy, Japan, Singapore, South Korea, UK, US and of course Malaysia.

Even though the results might be skewed towards online users (who had downloaded software or streamed online video or music), it is still a good reference point for the debate of print vs online content consumption.

Print vs eBook showdown

While the report covers a range of content from movies, TV shows, music to video games, I found out the statistics of e-books and newspaper are worth highlighting, especially on Malaysia's context.

Malaysia: 75% e-book vs 25% physical book


Print vs eBook statistics

I personally prefer reading over a printed book, I just couldn't adapt to e-book even though I have tried Kindle and Kobo.

However, a majority of the online-savvy consumers in Malaysia prefer downloading e-book and read them offline. Only close to a quarter of Malaysians prefer to purchase and read physical books.

In fact, Malaysians' habit of reading over printed books is the lowest among the 10 countries surveyed. On the other hand, Japan, South Korea and France are the top 3 countries who prefer to read printed books more than e-book.

Is reading physical books a habit more commonly adopted by developed countries? You can make your own conclusion from the table above :)

Only 12.5% Malaysians prefer print newspaper


Print vs Online Newspaper & Magazine statistics

Next, let's look at how Malaysians consume newspapers or magazines: 21.9% prefer to download them and read offline, 12.5% purchase a physical copy, 65.7% read them online.

While I am not sure how many publications would allow you to download and read, Malaysians' preference for print newspapers or magazines is the lowest among the 10 countries surveyed.

On the contrary, Malaysia is the second highest after South Korea who read news online. You might have guessed that Facebook also acts as a news app for most of the Malaysians.

However, it is not all about Facebook for news here, bring on WhatsApp!
Top countries who use other social network for news

According to Digital News Report 2018, Malaysia is among the world's highest in terms of using WhatsApp for finding, reading, watching, sharing or discussing news.

A safe place of free expression over the messaging app perhaps?

Read also: WhatsApp is the #1 chat app in Malaysia

Would you pay for online content like news?


Willingness to pay for online content statistics

If we refer to the average above (last row of the table), people are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.

This is the on-going dilemma of online publishers as only the well-established ones can afford to implement paywall to their content. Majority of the online news and content sites have to rely on advertising or event to keep them going.

Speaking of advertising, brands need to really review their ad spend on physical newspaper or magazine as the readership is dropping day by day here.

While I still read physical newspaper almost every day, advertisers can no longer treat print as a routine, or for the sake of doing it just because "print ad can be seen by the bosses".

You must follow where your consumers are, this is applicable to both the advertisers and publishers.

COMMENTS

 
Name

bmw,1,book,1,case,2,cinema,1,contest,2,creative,4,facebook,5,google,2,gst,1,how-to,2,influencers,1,insights,7,instagram,3,limelight,2,line,1,linkedin,1,malaysia,12,marketing,16,mcdonalds,1,news,6,newspaper,1,smcase,1,sst,1,tiktok,2,traditional,2,twitter,1,updates,3,video,3,waze,3,wechat,1,whatsapp,2,youtube,2,
ltr
item
Silver Mouse: Only 25% prefer physical book, 12.5% read print newspaper in Malaysia
Only 25% prefer physical book, 12.5% read print newspaper in Malaysia
People are more willing to pay for movies, music, video games, e-books and only 31% are willing to pay for digital newspapers or magazines.
https://4.bp.blogspot.com/-kDwBcr_G508/W6IGHduYb5I/AAAAAAAA0Rc/bRwJnQSQzxs-jHiNPD8lOaQG2cWPQ_4vgCLcBGAs/s640/print-vs-ebook-showdown.jpg
https://4.bp.blogspot.com/-kDwBcr_G508/W6IGHduYb5I/AAAAAAAA0Rc/bRwJnQSQzxs-jHiNPD8lOaQG2cWPQ_4vgCLcBGAs/s72-c/print-vs-ebook-showdown.jpg
Silver Mouse
https://blog.silvermouse.com.my/2018/10/ebook-print-newspaper-trend-statistic-malaysia.html
https://blog.silvermouse.com.my/
https://blog.silvermouse.com.my/
https://blog.silvermouse.com.my/2018/10/ebook-print-newspaper-trend-statistic-malaysia.html
true
6067153363637637332
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy