We compile and breakdown the statistics into categories like beauty product discovery, purchase journey and user's behaviour
This is one of the interesting statistics we discovered from Facebook IQ - a repository of insights and resources made available to the public, particularly Facebook advertisers.
If we filter the region or country to Malaysia (or click here), most of the insights are geared towards the beauty industry. Read on as we compile a list of 17 facts & figures that beauty brands or advertisers shouldn't miss.
84% of surveyed beauty buyers in Malaysia say they are exposed to beauty products on Facebook.
61% of surveyed beauty buyers in Malaysia say they are exposed to beauty products on Instagram.
39% of beauty buyers in Malaysia feel Facebook is the most important platform to discover new brands and products.
61% of Malaysian beauty buyers think Facebook and Instagram are the most important place for the discovery of new beauty products and looks.
61% of Malaysian beauty buyers follow beauty brands on Facebook.
On average, Malaysian beauty buyers engage with beauty-related content through almost 5 channels per day.
69% of beauty buyers in Malaysia check product reviews before buying a new product.
54% of beauty buyers in Malaysia check the brand website or social media page before buying a new product.
47% of beauty buyers in Malaysia will check one to two trusted sources before buying a new product.
36% of beauty buyers in Malaysia search Facebook for information and opinions on a new product before purchase.
66% of beauty buyers in Malaysia prefer to purchase products with natural and organic ingredients when they are available.
38% of beauty buyers in Malaysia have found themselves making more beauty purchases online.
More than 2 in 3 of Malaysian beauty buyers don’t like to pay for shipping.
86% of Muslim women in Malaysia wear a hijab everyday and consider it equally important as good hair.
85% of beauty buyers in Malaysia agree that a good night’s sleep is an important part of their beauty regime.
84% of beauty buyers in Malaysia like their makeup to look natural and effortless.
29% of Malaysian beauty buyers use supplements everyday.
- Are you a beauty brand looking forward to boosting your presence online?
- Contact Silver Mouse today as we have plenty of experience supporting beauty brands and major pharmacies in Malaysia on digital marketing, creative and video production.